Saturday 27 February 2010

Audience Feedback Questions

With the final cut of our OTS just finished, we decided that it was time to go out and get some audience feedback that we can use when evaluating our OTS.

For this to work, we needed succint and suitable questions that we could pose to individuals as well as larger audiences. They needed to be phrased in such a way that they weren't daunting to those without experience in media, and they had to extract useful information. I wrote down some questions, and then we added to and tweaked them to ensure that they were sound.

Here is a list of the questions we used:

  • What are your first impressions of the film? Did any specific moment stand out to you?
  • How tense did the OTS make you feel on a scale of 1 - 10? 10 being the most tense.
  • Did you find the ambiguity and mystery of the piece intriguing? Did you feel curious enough to continue watching the film?
  • Which character did you feel had the most power?
  • Based on what you have seen, who would you recommend the film to? What age-group?
  • At what kind of venue would you expect the film to be shown, Art House or Mainstream cinemas?
  • How did the film's visual style make you feel? How did this contribute to the overall atmosphere of the film?
  • Aside from film-noir, what genre would you classify the film as, based on what you have seen?
After writing these questions, we asked a few people from our media class to watch the final cut of our OTS and then answer some questions whilst being recorded. These individual sessions allowed us to get in-depth views and opinions from people who knew what they were talking about in terms of the construction of the OTS.

Whilst we know that this in-depth, media-conscious feedback will help us a great deal when we come to evaluate, we are also aware that we will need to hear the opinions of general viewers in order to attain a more accurate overview of the film's reception. Yesterday, Tom and I showed the film to our AS Literature class (ages 16-17), and then I asked them the above questions, re-phrased slightly to address the entire group. James, Daniel and I have another audience feedback session with a Year 11 form group (ages 15-16) planned for Monday morning, which will hopefully allow us an insight into the opinions of a slightly younger audience.

Footage of the individual feedback sessions and also those with a group audience will be uploaded and posted soon.

Daniel has posted our OTS to the National Preservation Forum, of which he is a part, so that we can get some feedback from mostly middle-class people up to the age of 60, and James is posting it to Playstuff, where most users are students or academic creatives within the age bracket of 18-40, who hould be able to give some good, articulated views.

For in-depth written feedback on the OTS, please look to the completed questionnaires in Tom's post on Showing the Consumers.

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