Showing posts with label cinema. Show all posts
Showing posts with label cinema. Show all posts

Thursday, 4 February 2010

The Changing Nature of Noir

Recently, I watched a box-set of 'THREE MUST-SEE MOVIES' from 20th Century Fox Home Entertainment. This included Fight Club, The Usual Suspects and Memento. All three films could be described as thrillers; they all combine mystery, pacing, and a twisting plot in order to evoke tension.

Browsing through various DVD extras, I was surprised to find that both The Usual Suspects and Memento were regarded as works of film-noir. On further investigation, I found that all three of the movies in the set were labelled under the genre of 'Neo Noir' on The Internet Movie Database. As a prefix, 'Neo' means 'new,' and is usually used in the case of something being revived or reinvented. With this understanding, it is easier to see why these films fit under the neo-noir genre; they contain certain elements present in original film-noir, but do not attempt to replicate classic film-noir. After making sense of neo-noir, I was further intrigued by the current popularity of neo-noir as opposed to classic-noir or immitations of classic-noir. In order to establish exactly what neo-noir has to offer to modern cinema, I first needed to clarify what it directly borrows from original noir.

The most commonly borrowed aspects of film-noir are the
dark, malevolent atmosphere and the flawed, morally ambiguous chracters. Crime-based narratives provide a firm platform upon which these elements of film-noir can flourish, which explains why so many neo-noir films revolve around stories of heists, murder and gang warfare. So if neo-noir borrows on both narrative and thematic fronts, then the only true source of originality is in style and context.















Even this poster for the theatrical release of Blade Runner emulates the style of those that were used for classic film-noir.

Neo-noir has a certain amount of charm that other genres lack, because the films it describes portray film-noir in a new and unique light. The most obvious, and perhaps the most famous example of this is that of Ridley Scott's 1982 film Blade Runner. The narrative follows almost all of the traditional film-noir conventions, but is set in Los Angeles in the year 2019. The film is particularly clever in the way that it integrates the rudimentary film-noir plot elements into the futuristic setting. Where the classic film-noir take on the plot may have been: a cop must hunt down and kill a group of highly-dangerous escaped convicts, the neo-noir take is: a 'Blade Runner' must hunt down and retire (kill) a group of Replicants (androids). Whether the directors of neo-noir films are conscious of it or not, they are carrying film noir influences into new and unique areas.



Suprisingly, the most prominent of all these 'new areas' seems to be that of intellectual thought. As directors synthesise film-noir and other cultural influences, they soon find themselves with an expansive melting-pot of ideas that need to be explored. More often than not, this results in more compelling and philososphical films that contain a specific moral, or are designed to make the audience think in a certain way. The above clip from the ending of Blade Runner illustrates this trend perfectly, as the main antagonist discusses the nature of his own life as a Replicant.

Another good example is that of Memento (below), which directly challenges the viewer to make sense from the unconventionally arranged narrative. The film's protagonist suffers from a mental conditions which prevents him from making new memories. As a result, he can only remember things for a short amount of time, and relies on notes, pictures and tattoos to guide him. The film begins with the protagonist shooting someone, and then the rest of the film is made up of clips chartering the protagonist's progress up until this point, all in reverse order. This method works incredibly well, because each new scene brings a sense of both satisfaction and mystery; you discover what led to the beginning of the previous scene, but are left wondering what led to the current one. Some people state that Momento is a non-linear film, however, as Director Christopher Nolan points out, the film is most definitely linear, because if the narrative did not follow a set path, the entire structure of the film would fall apart.




Even more interestingly, there is no real reason to restrict neo-noir to the confines of the medium of film. With the ever-expanding world of media distribution, it is no surprise that noir influences find their way into video games and music videos. The video for Franz Ferdinand's 'Walk Away' (below) is a prime example from 0:50 onwards, utilizing the film-noir style and stock-characters to tell a clichéd tale in a short space of time. The video is definitely a work of post-modernism, as it clearly exaggerates the conventions of noir (particularly the shadows on the wall at 1:44) but also goes against general conventions, revealing the filming studio at the end for dramatic effect.




Another manifestation of the neo-noir trend is Rockstar Games' Max Payne series of video games, which, so far, has taken a gritty look at present-day crime. Interestingly, Rockstar are also currently working with Team Bondi on a game called L.A. Noire. The website claims that the game will be "an interactive detective story set in the classic noir period of the late 1940's". If the game lives up to these claims, and to the quality of the announcement trailer (below), it will be sure to stand out from the crowd; I am sure that gaming audiences will welcome a game that combines free-roaming, mission-based action with an immersive and distinct time period.




It seems, then, that film-noir was never really left behind at the end of the 50s. Noir is no longer just a genre or style; it has become a meme in the true sense of the word. It has embedded itself in the roots of popular culture, and its influences can be found spread across all areas of entertaining media. With regular deveopments in media technology, such as 3D viewing, the reaches of noir can only be extended.

Perhaps film-noir will re-establish itself as a cinematic trend in the coming years, or perhaps it will remain as an underlying and pervading influence, but either way, noir looks set to stay.

Sunday, 31 January 2010

Film Viewing Statistics

In order to try and predict the potential success of a film, it is essential to look at the success of recent films. The film that our OTS represents would be a UK independent film, so I looked for the top 10 UK films for box office gross in 2009.

Top 10 UK films released in the UK and Republic of Ireland, 2009:

  1. Harry Potter & the Half Blood Prince
  2. Slumdog Millionaire
  3. Sherlock Holmes*
  4. Fantastic Mr Fox*
  5. St. Trinian's 2: The Legend of Fritton's Gold*
  6. The Boat That Rocked
  7. Nativity!*
  8. The Young Victoria
  9. Harry Brown*
  10. Planet 51*
Source: Nielsen EDI, UK Film Council RSU analysis
Films with an asterisk (*) were still being exhibited on 10 January 2010.
UK and Republic of Ireland are a single “territory” for film distribution purposes.


Taken from:

http://www.ukfilmcouncil.org.uk/media/pdf/k/s/The_UK_box_office_in_2009_Final_Version.pdf

Whilst there is only one close match to our psychological-crime-thriller genre, Harry Brown, the list shows that UK audiences for UK film are interested in post-modernist peices with a mixture of historical and cultural influences. These include Slumdog Millionaire, Sherlock Holmes, Fantastic Mr Fox, and The Boat that Rocked
. Therefore, a film influenced heavily by film noir, such as that which our OTS preceds, may actually find quite a large audience; the ambiguity of trailers would appeal to hedonists, and the influence of classic film-noir would appeal to both post-modernists and traditionalists in different ways.




Whilst looking at past statistics can be a real help, it is also wise to look at films that are currently being shown. I chose to look at films showing currently at cinemas in the city of York. York a modern, diverse, and culturally dominant city, and so I felt it would accurately reflect traits of the UK overall.


The films on show at least 3 times everyday this week at Vue are:

  • Alvin and the Chipmunks: The Squeakquel (U)
  • Daybreakers (15)
  • Edge of Darkness (15)
  • It's Complicated (15)
  • Ninja Assassin (18)
  • Sherlock Holmes (12A)
  • The Book of Eli (15)
  • The Road (15)

The films on show at least 5 times this week at the 'art house' Picturehouse are:

  • A Prophet (18)
  • Avatar 3D (12A)
  • Precious (15)
  • Up in the Air (15)

What these figures show is that, at the moment, both large and art house cinemas are endorsing more adult films of thriller-related genre. It is particularly surprising to see the BBFC's '15' rating dominating the list, along with two '18's. Although it could indicate a rise in demand for such films, it may well be the result of York's two popular universities, creating a large student population that regularly watch such films.

Overall, the conditions of the film industry are promising for the success of a '15' rated film that endorses the classic film-noir style and fits into the psychological-thriller genre. I think that, if the film that our OTS precedes were to be released soon, it would perform averagely, but not better than most, because it fits into the thriller genre, which is quite densely populated, and would have to share audiences with other films within this category.

Wednesday, 6 January 2010

Research Presentation

Earlier today we reviewed our respective research notes and presented our ideas to the class. The purpose of the presentation was to demonstrate our knowledge of film-noir theory by stating what we already know, and explaining how we plan to apply it.

I was the first to speak, introducing our basic ideas, describing the core aspects of film noir, and explaining how these will be applied in our production.

Sunday, 18 October 2009

Exploring Regulations

In the early 1900s, with film becoming increasingly popular, the British film industry decided that some degree of uniformity was required in order to regulate the exhibition of films nationally. As a result, in 1912, the British Board of Film Censors (BBFC) was established. This was an independent, non-governmental body that would classify and censor films in order to protect audiences. In 1984, when Parliament passed the Video Recordings Act, the BBFC changed the last word in its name to Classification instead of Censors, to reflect their focus on classification over censorship.

The basic idea on which the BBFC functions is the notion of protection in the film industry. At the same time as entertaining consumers, it is important that the industry as a whole feels responsible for the comfort and safety of its audiences. Because movies are usually produced with a certain audience in mind, and for specific purposes, it is important that these aims are able to be fulfilled without causing any harm or annoyance. For example, if a violent horror movie intended for adult viewing was watched by a group of three year olds, it may cause them to feel distressed and upset, when this was not its intention.

In order to prevent such occurances, the BBFC classifies films using 7 categories, although only the first 5 are regularly utilized. This is because the seventh category, R18, restricts films with the highest levels of explicit content to licensed adult stores and cinemas, and the 12 category is not used for cinema. Cuts can also be used to omit material, but only if it is absolutely necessary.

Below is a list of the main BBFC classifications, along with a brief explanation of the
specifications and an example film.

Universal - Suitable for all
Films under this classification should contain a positive moral framework and deal sensitively with the theme. They should not reference drugs, discrimination, or any other similar issue without showing strong disapproval of endorsement. Any mild horror should have a reassuring outcome, sex can only be referenced mildly, and natural nudity is only allowed with no essence of sexual connotation. Only very mild bad language. An example U is Finding Nemo.


Parental Guidance - Some scenes may be unsuitable for young children
Such films should not disturb a child of eight or older. Whilst not as constricting as the universal classifications, PG still limits aspects of sex, violence, language, drugs, discrimination and horror in detail and intensity. As the title suggests, it is sensible for parents to accompany children. An example PG is Shrek.

Twelve A - Not recommended for children under twelve, but is allowed if accompanyed by a responsible adult.
The same as above, although stronger language is allowed as long as it is infrequent, and dangerous behavior or violence cannot dwell on detail and should show its harmful effects in context. Sexual content should be briefly and discreetly portrayed. The 12A rating is only used in cinema, and 12 only on published media. An example of a 12A is The Dark Knight.

Fifteen - Suitable only for those aged fifteen or above
Any theme is allowed as long as long as it is treated suitably. For example, references to sexual violence can be made, but strong sadistic or sexualised violence cannot be shown. Bad language is acceptable as long as it is justified by the context. Most other rules are the same as 12A. An example of a 15 is I Am Legend.



Eighteen - Suitable only for adults over the age of eighteen
Under this final classification, the BBFC guidelines usually do not
override the principle of freedom of choice in entertainment for adults. Despite this, there are still conditions under which a film will not even be classified here. These include circumstances where the material is in brech of criminal law, where the film may cause damage to public health or morality, and where there are unjustified explicit images. An example of an 18 is Saw.

Although these classifications are not technically laws, the 2003 Licensing Act states that all cinemas require a license from their local authority, which must include an agreement to restrict the admission of children in accordance with the above classifications.

In the BBFC there are examiners from a wide range of professions who watch movies and make a judgement under which category the film should fall, and whether any cuts need to be made. These are led by Senior Examiners, who have more experience in the field. There is a management team which includes a Director, to make executive decisions, and a collection of others responsible for certain areas of the council, such as communications and technology. Above this, there is a President and two Vice-Presidents, who are responsible for the classification of Video. To keep the whole BBFC in check, there is the Council of Management, who overseer senior appointments and financial matters. As with any kind of modern organisation, the BBFC also have Informations, Personnel, and Accounts departments.

This information was summarised after research on the official BBFC website.

Thursday, 8 October 2009

Target Audience: 'ists' and 'isms'

In the modern world, it is almost impossible to look into the media industry without coming across the concept of a 'target audience'. Every media product produced, whether an advertisement, newspaper or film, has a defined purpose with a specific target audience. An audience is a collection of consumers, and the creators of the media product target a specific collection of consumers with regard to the product and its appeal. For example, the creators of a magazine entitled 'Gardener's Monthly' would most probably focus on gardeners as their target audience, and would need to seriously consider a career change if they had done otherwise.



To simplify the process of determining a particular audience to target, the media industry has resorted to categorising and labelling certain types or groups of people. Just as a blissfully ignorant school-child might define a dislikeable cohort as a 'chav' in order to make their social stance clear, a media company will label types of people depending on certain factors, such as aesthetic preference or yearly income, in order to clarify their aims. Over the latter decades of the 20th Century up until now, this categorisation system has developed in complexity, and can describe almost any comprehendable type of audience with a smothering range of terminology.

When defining an audience, the media uses two main types of categorisation. The first of these is know as the Quantitative Method. This method of categorisation looks at aspects of individuals that are determined by amount or quantity. For example, yearly income and age both fall into this method. Accompanying this method are 'socio-economic-brackets', which classify areas of society into grades, making them easier to target for the media industry.


social gradesocial statusoccupation
Aupper middle classhigher managerial, administrative orprofessional
Bmiddle classintermediate managerial, administrative orprofessional
C1lower middle classsupervisory or clerical, junior managerial,administrative or professional
C2skilled working classskilled manual workers
Dworking classsemi and unskilled manual workers
Ethose at lowest level of subsistencestate pensioners or widows (no other earner),casual or lowest grade workers


This table is provided by the NRS (National Readership Survery), and is funded by the UK Institute of Practitioners in Advertising (IPA), Newspaper Publishers Association (NPA), and Periodical Publishers Association (PPA). Copied from http://www.businessballs.com/demographicsclassifications.htm

The other type of categorisation is the Qualitative Method. This focuses on the actual qualities of the audience, such as their asthetic preferences and consumer habits. Film audiences are generally split into three sections, which can be used to define what films might appeal to them. Here is a list of the three categories, along with a definition and some example films:

Hedonist: Purely devoted to their own pleasure and are likely to take risks for this purpose. Such a person would probably watch films like
Cloverfield and Final Destination 3D for the thrill aspect, and might chance watching an independent film such as Little Miss Sunshine or Gangster No.1 without really knowing what to expect.

Traditionalist: Sticks to conventions for safety and security. Traditionalists like to have their expectations fulfilled, and would go to watch movies with rigid conventions. Such films include Disney Pixar's
Finding Nemo, the original James Bond action films, and almost any romantic comedy
.

Post Modernist: A person with intellectual interest, who will revel in intertextual references and enjoy analysing the way in which the film has been constructed. A post modernist would enjoy watching films like District 9, which transposes a science fiction story over South Africa's troubling history. They would also watch movies such as Pulp-Fiction, Run Lola Run, and Eternal Sunshine of the Spotless Mind, so as to enjoy the thought and creativity that has made the film.

Whilst these categories generally work for the media industry in areas of research and marketing, it is important to remember that the definitions are not set in stone; a predominantly Hedonistic film may appeal mainly to Post-Modernists, for example.

On top of this, any consumer can be labeled as either Active or Passive. Active consumers will purposefully consume a specific media product, whilst Passive consumers will happen to consume it because it was either forced upon them, or they were guided into it. For example, a woman going to see the latest romantic comedy would be an Active consumer, whilst the poor man being dragged relentlessly along behind her would be a Passive consumer.